Have you heard the term “brand”? As an author, you’ll need one. This episode addresses what a brand is, what you need to think about to develop one and steps to take to create an author brand that is unique to you.SHOW NOTES:How is the brand of an author defined?

• Aesthetics
• Message

Aesthetics: What is the “look” you want to achieve to represent your essence?

• Color scheme
• Fonts
• Logo
• Symbols
• Headshot

Message: What is the unifying message in your work?

• Tagline
• Mission Statement
• Genre
• Unique characteristics
• Recurring themes/motifs

AudienceHow do you implement your brand?Look for apps like Canva, Fotor, Adobe, PhotoshopWhere do you implement your brand?SOURCES & LINKS:Launch Pad: Countdown to Marketing Your Book, Grace Sammon &  ...