• ASCENT
  • ANTA (The Owner of Arc'teryx)
Episode notes

When you think of the biggest names in sportswear, who comes to mind? Nike, right? The undisputed king. And Adidas, the eternal number two. For decades, that’s been the story. A two-horse race.But what if I told you there’s a third giant? A company that, in just the last few years, has quietly become the third-largest sportswear brand in the world, with a market value that’s now neck-and-neck with Adidas.

And what if I told you that you probably own something made by this company, but have no idea? Ever worn a pair of FILA sneakers? Played tennis with a Wilson racket? Gone skiing with Salomon boots? Or maybe you’ve coveted one of those high-end Arc’teryx jackets? All of those iconic brands… are owned by the same company. A company you’ve likely never ... 

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Keywords
asian businessesantafilaarc'tyrexklay thompsonnikeadidaslululemonchip wilsonamer sportsanta sportswearkyrie irvingAnta KAIfountainvest descentekolon sportsalomonpeak performanceolympic gameNBA