Zero Waste, the genealogy of a movement - Lívia Humaire Kampff

When looking for information on the famous 3 Rs of sustainability, I came across a video on YouTube by a French woman living in California called Bea Johnson, that proposed a waste hierarchy of 5 Rs (refuse, reduce, reuse, recycle and rot). The practices shared were not new to the environmental movement, nor to the lives of people who were born before the consumer society. But, for the first time, someone turned it into a set of practices applicable to everyday life, turning it into a global movement with all the characteristics of the social media era. In the format proposed, and subsequently by other prominent voices in the movement, I found a practical way of replicating what I was already doing in a diffuse way within other movements. This article will show that work and principles.

Article by Lívia Humaire Kampff, illustrated by Jo ...