Episode notes
Search is shifting to AI answer engines. If they don't name your firm, you're invisible.
Andy Norman from Antek Automation shares practical tips sourced from the blog post: Why Answer Engine Optimization Matters More Than SEO in 2026.
- Ask the AI tools your client's question and see if you appear.
- Answer real questions clearly on your own pages.
- Confirm your facts so AI can cite you with confidence.
Keywords
law firm
answer engine optimisation
AEO
AI search