Most trades businesses only target one search phrase per service page — and they're missing out on most of their potential customers. In this episode, Andy Norman from Antek Automation explains what secondary keywords are, why they matter for plumbers, electricians, and HVAC engineers, and exactly how to find them without paying for any tools. Six practical tips you can act on today to make your website show up for more of the searches that matter in your area.

Andy Norman from Antek Automation shares practical tips sourced from the blog post: Secondary Keywords for Trades: Get More Google Customers.

• Right, tip number one: use Google Autocomplete to find w ...