If you're a plumber, electrician, or HVAC engineer, this episode shows you exactly how to choose the focus keywords that get your website found by local customers who are ready to hire. Andy from Antek Automation walks through how people actually search for trade services, how to check whether you can realistically rank for a term, and the common keyword mistakes that keep trade businesses invisible on Google. Practical, jargon-free, and built for UK tradespeople.

Andy Norman from Antek Automation shares practical tips sourced from the blog post: Focus Keywords for Trade Businesses: A Practical Guide.

• Right, tip number one: always combine your service with a location.
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