This week on AMA: Affiliate Marketing, Answered, we sat down with Alaa Rhouma, CMO of GoStrategy, an agency that's run growth for 200+ DTC and ecommerce brands across Meta ads, Shopify CRO, TikTok Shop, and affiliate and influencer programs. If you manage affiliates, or you're the marketing head trying to figure out why your program stalls the second you try to scale it, this one's for you.

Here's what we covered:

✨ The four reasons affiliates go dormant, and how to reactivate them without just sending more free product

✨ What breaks first when a brand tries to 2x or 3x past 50 affiliates

✨ How high-ticket and luxury brands should run affiliate differently than low-ticket brands

✨ The TikTok Shop playbook: open collab vs. target collab, and the halo effect on Amazon sales

✨ Coupon code leaks and double dipping, ...