A conversation with Amy Smilovic and Sherri McMullen. Sherri is the Founder and CEO of McMullen, the independent luxury fashion boutique she opened in Oakland in 2007 and relocated to San Francisco in 2024. Named one of the best boutiques in the country by Vogue and one of the most innovative retailers in the world by Vogue Business, McMullen has spent nearly two decades building its reputation on discovery — championing emerging designers, particularly women and creatives of color, alongside established houses like Dries Van Noten, The Row, and Tibi, which the store has carried since its early days. Before McMullen there was a business degree, a short and clarifying stint in accounting, the executive development program at Neiman Marcus in Dallas, and the launch team ...