Sustainability is trendy, but is it profitable? Dr. Misha Kouzeh has spent her career trying to prove it is. After a shocking realization during her time at Coca-Cola changed everything, she went on to advise organizations like Unilever and the World Health Organization on purpose-driven marketing that actually works. Now, as the founder of Tech Makes History and a TEDx speaker, she's dismantling the biggest myths in sustainable business. Can profit and planet coexist? Is greenwashing unavoidable? Do you need millions of followers to make a difference? And what is up with AI-powered influencers? In this episode, Dr. Kouzeh tackles these questions and reveals what separates performative sustainability from the real deal and how digital storytelling can help. Plus, we explore B Corp certification, how companies like Patagonia and Warby Parker prove ...