What if the biggest obstacle to AI success isn't the technology at all, but the way your business actually works?

In this episode of AI at Work, I sit down with Justin Watt, CEO and Co-founder of Switchboard, to discuss why so many AI initiatives disappoint and what organizations should focus on before adding another AI tool to the mix. Justin has spent his career helping growing businesses replace disconnected spreadsheets, manual handoffs, and fragmented workflows with systems that are designed to support the way people really work.

During our conversation, Justin explains why many organizations are trying to build an AI-first business on top of processes that were never designed for automation. Rather than chasing the latest technology, he argues that leaders should first understand how work actually moves across their organization ...