We keep talking about artificial intelligence as if the breakthrough will be a cleaner model, a smarter reasoning engine, a prettier interface, a new trick that makes the machine sound more human. That’s the wrong focus. The change that bends history isn’t a clever response in a chat window. It’s persistence. It’s integration. It’s memory that doesn’t reset. It’s a system that stops being a tool you consult and becomes the environment you live inside.

I’m not arguing whether this is good or bad. I’m arguing that it will happen because it can happen, and because the incentives to make it happen are stronger than the incentives to stop it. If something can be done at scale, it will be done at scale. Not because it’s moral. Because it works. Because it creates advantage. Because advantage is the only ethics that survives competition.

Peo ...