Ad Yack: Season 6, Episode 7: Bar...
Ad Yack: Season 6, Episode 7: Barbara Berger

AdYack by American Advertising Federation of the Greater Lehigh Valley

Episode notes

Greetings AdYackers, In this latest episode, I sit down with Barbara Berger, author of Yes, No, Maybe, three little words that change everything. It was a powerful exploration of how we make decisions and, more importantly, how we learn to trust ourselves in that process.

Barbara’s work centers around something deceptively simple: learning how to recognize a true yes, an honest no, and the often-overlooked maybe; that in-between space where clarity hasn’t fully arrived yet. Her book invites us to slow down, tune in, and stop forcing answers before we’re ready.

What’s so powerful about her approach is the way she brings it all back to something deeper, using simple language and a real sense of wonder to remind us that we already have what we’re looking for. That clarity, that connection, that inner k ... 

Read more
Keywords
advertisingaafaafglvleadershipbillchildsadyack