In this episode of Accelerated HVAC Success, our guest Shay Mayes dives deep into the world of Google Local Service Ads (GLSA). Shay elucidates what GLSA entails, distinguishing it from traditional Pay-Per-Click (PPC) advertising methods, underscoring its unique pricing structure and targeting capabilities. She sheds light on the perks of attaining Google Guarantee status and offers valuable insights on how contractors can secure this accreditation, enhancing their credibility and trustworthiness among potential clients. Moreover, Shay elaborates on the correlation between visibility in GLSA and corresponding click-in rates, pointing out how Google tracks responsiveness to ensure optimal user experience. Furthermore, Shay delves into how a seasoned company like CI Web Group can assist HVAC contractors in navigating the complexities of GLSA, provi ...