EPISODE DESCRIPTION

AI is helping marketing teams work faster and produce more, but what happens when every minute it saves is simply filled with more work?

In this episode of A-Why?, Kier Humphreys speaks with Julie Reid, Senior Brand Manager at Sciensus, about AI in marketing, brand strategy, deep thinking and the future of junior careers.

Before the conversation, Kier runs through the latest developments in AI, including the growing focus on governance, questions about the return businesses are receiving from their investment, the rise of private and open models, gaps in agentic AI training, the risks of hallucinated content and one genuinely encouraging application within the NHS.

Julie then explains how AI has changed the pace, scale and nature of her work. Where her contribution once centred on researching and produc ...