The next visitor to your website may well be a machine. AI assistants have started browsing, comparing and even buying on our behalf, and most of us are nodding along in meetings hoping nobody asks us to explain it.

This week A-Why?, Kier Humphreys catches you up on two weeks of AI news, then decodes the jargon behind all that nodding: agentic traffic, what it actually is, and what it means for anyone who runs a website.

This episode covers:

- Slop, slop, slop. Why everything you scroll past suddenly feels machine-made, and whether the anger is justified.

- When Google answers, nobody clicks. Pew tracked 900 US adults: 15% of searches end in a click through to a website when there is no AI summary, 8% when there is one, and just 1% of people click the links inside the summary itself.

- Grok 4.5 is here, GPT-5.6 is ou ...