No matter what country your B2B business is based in, there will come a time in your growth journey when you must evaluate regional or even global expansion as part of your go-to-market strategy.

In this episode, Rob speaks with Angela Troccoli, head of marketing at Revecore, who shares real-world insights from her experience as an American marketing leader working for companies headquartered outside the U.S. and helping organizations expand across borders in both directions.

Angela explores the cultural and organizational challenges of international marketing, from being expected to unlock the U.S. market to translating strategy, expectations, and execution across global teams. She explains why international expansion is never just about translating content. It’s a full cultural and operational shift that requi ...