What happens when marketing stops waiting for tools and starts building them instead?

In this episode, Rob sits down with Amanda Wilson, VP & Head of Marketing and AI GTM at Tellius, to unpack how she’s redefining modern marketing leadership by operationalizing AI across the entire go-to-market engine.

Amanda shares how her team is leapfrogging traditional workflows by turning projects that once took months into hours, and rolling out internal AI capabilities without chasing elusive headcount. You’ll hear how she’s creating space for innovation, why “AI GTM Leader” is becoming a real role inside forward-thinking companies, and what it looks like to build marketing systems that scale faster than your org chart.