From bartending to building a multimillion-dollar brand—that’s the story of Dan Oliver, founder of Dan-O’s Seasoning. In this episode of Burning the Ships, Dan breaks down how he turned a homemade seasoning blend into a national brand sold in Walmart, Kroger, and 20,000+ retailers across the U.S.

We get into the grind behind the growth—from flea markets to viral TikTok success, why having no Plan B made all the difference, and how sticking to his vision landed him major investors. If you’re an entrepreneur, hustler, or just someone chasing a dream, this episode will light a fire under you and prove that betting on yourself is always the right move.

Key Talking Points of the Episode

00:00 Introduction

01:02 JJ’s Joke of the Week

03:03 Who is Dan O?

11:43 Where Dan’s entrepreneurial spirit ...