When it comes to influence versus privilege in marketing, the right strategy makes all the difference— especially for entrepreneurs and intrapreneurs within larger companies. I had the honor of bringing in Pamela Campagna, an incredible founder, consultant, and professor, to unpack these nuances with me. Pamela shares her perspective on marketing as a long-term investment, with real-world case studies and the importance of understanding marketing KPIs.

We champion AI's role in marketing, the role of storytelling in branding, and why positioning your brand effectively is essential. Plus, Pamela opens up about her own journey, including moments of saying “no” to lucrative opportunities that didn’t align with her values — a powerful reminder to lead with courage and authenticity.

Watch and bookmark this episode for strategies on building ...