For Episode 3, we're joined by Jake Karls, co-founder and Chief Rainmaker of Midday Squares, the chocolate snack company that grew from a tiny condo kitchen in Montreal to more than 10,000 stores across North America. Jake shares why authenticity beats perfection, how building in public helped Midday Squares stand out in a crowded market, and the lessons he learned from multiple failed businesses before finding product-market fit. We also dive into entrepreneurship, storytelling, burnout, hiring, content creation, and what it really takes to build a lasting company.

In this episode, we cover:

• Why building in public creates stronger customer relationships

• The importance of product-market fit before focusing on growth

• How Midday Squares went from 50 bars per day to 150,000+ per day

• Why aut ...