You Herd It Here

You Herd It Here

di Kassie Meiler
Marketing
Stagione 1

Episode 11 - The Content Funnel: How Social Media Drives Sales Without Feeling Salesy

Is your social media strategy just... not selling? 🤷‍♀️ In this episode, Kassie and Sofia break down the content funnel—a game-changing way to turn casual scrollers into loyal customers without sounding like a used car salesman. You’ll learn: 📌 What the funnel actually is (in plain, non-cringe terms) 📌 Why "salesy" isn't about selling, it's about timing 📌 How to attract, engage, and convert without being pushy 📌 Real examples from GOAT Social Media's client playbook 📌 Tools + tactics to track, tweak, and grow your strategy Plus: what most brands get totally wrong—and how you can fix it. If your feed feels all over the place, this episode will help you align your content with strategy. Your audience won't just buy from you... they’ll thank you. 🎙 Tag us @youherditherepodcast and share: What part of the funnel are you focusing on next?
S1 · E11
24 set 2025
14:56

Episode 10 - How to Not Sound Like a Robot: B2B Social That Sticks with Aisha Sheik

How do you make B2B content actually connect? Aisha Sheik, Global Digital Marketing Manager at IGEL, joins us to break down how to bring real personality to LinkedIn, avoid sounding like a robot, and stand out in a crowded feed — no matter your budget.👀 🎙 Subscribe & follow @youhearditherepodcast for more episodes like this, and if you enjoy it — leave us a review! It helps more marketers find the herd.
S1 · E10
17 set 2025
29:04

Episode 9 - The Signs You’re Ready for a Social Media Manager (or Agency)

Feeling overwhelmed by your social media to-do list? If you're stuck in a loop of inconsistent posting, drowning in DMs, or simply burnt out by the content grind—this is your sign. In this episode, we break down the real indicators that it's time to bring in a social media manager or agency. Whether you're scaling your brand or saving your sanity, we’re talking strategy, budget, expectations, and how to avoid common hiring mistakes. 🎯 When to DIY vs. delegate 📉 Red flags in agency proposals 💡 How to make your investment actually work for you 🧠 And why trusting the experts = real growth 🚨 If social media feels like a chore and not a business tool, press play. Then tag us @youhearditherepodcast and let us know your biggest takeaway!
S1 · E9
10 set 2025
21:04

Episode 8 - Where the Market Meets the Algorithm: Joe Vairo on Real Estate Today

What do high-rise listings, viral real estate reels, and 1.8 million TikTok likes have in common? 👀 For Joe Vairo, it’s just another day in the South Florida market. In this episode, Joe joins Kassie to break down how social media is transforming real estate—from TikToks that turn into $2M deals to creating content that builds real trust. Plus, why Fort Lauderdale is blowing up, what new agents get wrong, and how to actually stand out online. 🔔 Like, comment, and subscribe to catch new episodes. Follow us @youherditherepodcast
S1 · E8
3 set 2025
32:47

Episode 7 - Batching, Scheduling, Repurposing: Content Planning That Doesn’t Drain Your Soul

Content creation doesn’t have to feel like a second full-time job. In this episode of You Herd It Here, Kassie and Sofia share how batching, scheduling, and repurposing can help you create smarter, not harder. From practical tools like Later, Hootsuite, and Agorapulse to simple mindset shifts like “done is better than perfect,” you’ll learn how to build a content system that fits your life. Discover how to turn one idea into five posts, why planning frees your creativity, and how to stop ghosting your audience once and for all. Whether you’re running a business, growing a side hustle, or just tired of last-minute posting, this episode is your guide to consistency without burnout. 🔔 Like, comment, and subscribe to catch new episodes. Follow us @youherditherepodcast
S1 · E7
27 ago 2025
21:09

Episode 6 - Lipstick, Likes, and the Power of a Great Social Media Caption with Marci Robin

From Allure to Glamour and Good Housekeeping, journalist Marci Robin has shaped the way we talk about beauty for over two decades. In this episode, Kassie and Marci dive into the evolution of beauty media—from print spreads to TikTok trends—and why the perfect caption can sometimes matter more than the perfect product. They explore how social media reshaped the industry, what makes a trend truly stick online, and why authenticity beats algorithms every time. Marci also dishes on memorable celebrity interviews, how brands can stand out in a crowded feed, and what she wishes influencers would stop doing altogether. If you’ve ever wondered what it takes to create content that actually connects—whether you’re a brand, a creator, or just obsessed with beauty—this episode is your backstage pass. 🔔 Like, comment, and subscribe to catch new episodes. Follow us @youherditherepodcast 📲 Want to connect with Marci? Follow her at @marcirobin or visit https://www.marcirobin.com
S1 · E6
20 ago 2025
32:47

Episode 5 - Where Should You Really Be Showing Up?: Picking the Right Platforms for You or Your Brand

You don’t need to be on every platform—you need to be on the right ones. In this episode of You Herd It Here, Kassie and the GOAT Social Media team break down how to choose where your brand actually belongs. From overhyped giants to overlooked gems, they reveal how to match your audience, content style, and goals with the platforms that will work hardest for you. 📊 The most overhyped & underutilized platforms in 2025 🎯 How to pick the best platform for your audience & energy level 💡 The “vibe” check: What each platform is really good for 🤝 Why your personal brand & business brand need to work together 📌 A rapid-fire cheat sheet for every industry—from nonprofits to real estate Whether you’re a solopreneur, service provider, or growing team, this episode will help you ditch platform FOMO, focus your energy, and show up where it actually counts. 🎧 Subscribe, rate, and follow @youherditherepodcast for more social media strategy that actually works.
S1 · E5
13 ago 2025
20:42

Episode 4 - LinkedIn Is Having a Main Character Moment with Connor Storch

LinkedIn is no longer just for résumés—it’s your digital reputation. In this episode of You Herd It Here, Kassie sits down with brand strategist and storytelling expert Connor Storch, founder of Co. Story Branding & Marketing, to talk all things LinkedIn. From profile upgrades to post frameworks, we’re diving into what it really takes to build a scroll-stopping personal brand—and why LinkedIn is the platform to watch in 2025. 👤 Why your LinkedIn About section might be costing you leads 🧠 Connor’s storytelling secrets for clarity, consistency, and growth 🪞 The one mindset shift professionals need to make on LinkedIn ✍️ How to write posts that build trust—without trying to go viral Whether you’re a job seeker, founder, or creative, this episode is packed with practical gems to help you show up with purpose, grow your presence, and own your story. 🎧 Don’t forget to subscribe, rate, and follow @youherditherepodcast for more episodes like this. Goldfish attention span study: https://time.com/3858309/attention-spans-goldfish/
S1 · E4
6 ago 2025
31:46

Episode 3 - From Fast Food to Flight Checks: Brands That Get Social Right

From snarky tweets to airport puns, some brands just get social—and we’re breaking down their secret sauce. In this episode of You Herd It Here, hosts Kassie Meiler and Sofia dive into three unlikely MVPs of social media: Wendy’s, TSA, and Duolingo. From savage roasts to owl funerals, these brands prove that bold voice, platform fluency, and timely risk-taking can turn everyday content into viral gold. 🍟 How Wendy’s went from fast food to fast wit 🦉 Why Duolingo’s chaotic mascot has Gen Z hooked ✈️ How TSA turned carry-on rules into comedy gold And what your brand can borrow from their playbooks—even with zero budget If you’re a business owner, social media manager, or creative looking to build trust, grow your audience, and stand out online—this episode is your cheat sheet. Don’t forget to subscribe, rate, and follow us @youherditherepodcast
S1 · E3
30 lug 2025
21:27

Episode 2 - Mic Drop Moments: Racquel Goldy on Hosting, Hustling & Going Viral

🎤 From red carpets to reels, Racquel Goldy has done it all—and she’s sharing how she built a bold media career from the ground up. In this episode of You Herd It Here, host Kassie Meiler sits down with her best friend of 15 years, Racquel Goldy—radio host, content creator, and social media queen—to talk all things entertainment, personal branding, and making your voice heard (literally). 💥 Hear how Racquel went from college radio to the Billboard Music Awards 📱 Why social media is more than a highlight reel 🎧 What creators can learn from K-POP & EDM fan culture 🔥 And her Final Herd Word on trends we should definitely leave behind Whether you’re building a brand, chasing the mic, or just love behind-the-scenes stories from the media world—this episode delivers. 👉 Don’t forget to subscribe, rate, and follow us @youherditherepodcast
S1 · E2
23 lug 2025
29:31
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