In Episode 19 of You Heard It Here, Kassie and Sofia are calling out the social media myths that are secretly killing your momentum — and what to do instead.

From “more hashtags = more reach” to the obsession with going viral, they break down the outdated advice still floating around TikTok, client meetings, and your cousin’s-best-friend-who’s-a-‘marketing-guru.’ These myths don’t just miss the mark — they burn you out, drain your time, and distract you from what actually moves the needle.

You’ll learn why posting every day isn’t the magic fix, how trend-chasing leads to weak strategy, and what happens when you create for the algorithm instead of your audience. And of course, they’ll walk you through what to focus on instead: clear messaging, sustainable schedules, data-driven decisions, and community-build ...