Live from the 2025 Georgia State of the Industry at Trilith Studios, Lauren Schnipper explains why the creator economy is no longer a niche segment but the very foundation of the modern entertainment industry. Discover why Lauren chose to relocate her career to Georgia and how the "cable-ization" of YouTube is fundamentally changing how we define "TV."

About the Guest

Lauren Schnipper is a veteran digital media executive, producer, and M&A advisor who has shaped the creator economy through leadership roles at Facebook and Instagram. A pioneer in the space, she has spent over two decades helping top-tier digital talent transition into traditional media while building sustainable business infrastructures.

Key Takeaways

• The "Cable-ization" of YouTube: With Connected  ...