The year was 2013. Content creators were barely a thing. Blake Shelton and Adam Levine were still pranking each other on "The Voice" and the rest of us were still trying to figure out how to incorporate the power of social media into our branding strategies. That's when the Manufacturing Resource Center in Allentown, PA decided that the status quo of how we reached middle school kids as an industry had to change. This led to a now state-wide movement called "What's So Cool About Manufacturing."If the manufacturing industry had an Emmy's, this is would surely be it.

Join Ann Wyatt as she sits down with CEO, Richard Hobbs and Director of Workforce Initiatives, to learn how manufacturing companies are partnering with local area middle school students to create their own content showcasing the future of manufacturing jobs, networking opportuni ...