Samantha Diamond was diagnosed with PCOS in her mid-20s by her then-boyfriend, a Toronto OBGYN resident who happened to be living with her. Most women wait years for that diagnosis. 70% never get it at all. That asymmetry, the unfair advantage of having a doctor at home, became the founding insight for Bird&Be: what if everyone could walk into a fertility appointment already armed with the information, the testing, and the lifestyle prep? Now she's the founder and CEO of Bird&Be, a modern fertility brand selling supplements, at-home tests, and male fertility kits to a 1,000-store Ulta Beauty footprint, an eight-figure subscription business growing 100% YoY, and a clinical network of fertility doctors actively prescribing the products to their patients. She built it after a decade running her own beauty PR agency in Canada, a miscarriage b ...