Woman Owned Agency
Stagione 1
Tara Claeys: A design journey from analog to digital
di Sheryle Gillihan
Tara Claeys is the founder and owner of Design TLC. Tara Claeys began her career in advertising and marketing in the early 1990’s in Chicago and Washington, DC before “digital” was a thing. After her first child was born in 1997, Tara supplemented her full-time job as Mom with illustration and stationery design for clients around the world. As technology evolved, Tara discovered website development and transitioned to building custom WordPress websites for local businesses. Founded in 2010, Tara’s agency, Design TLC, specializes in WordPress websites and digital marketing for small schools, enrichment programs, and education-focused nonprofits. Tara combines her marketing and technical experience with the perspective of a parent whose children attended both public and private schools and participated in various camps and enrichment programs. When Tara isn’t in front of a computer screen, she can be found volunteering for a nonprofit, running and biking with friends, watching movies with her husband and pets, or visiting her now-grown children. Links within this episode include: Mindful School Marketing (https://mindfulschoolmarketing.com/) Design TLC (https://designtlc.com/) YouTube link: https://youtu.be/Ix1eJBTJm90 Episode Transcript: https://drive.google.com/file/d/1qlUAJkeQczKYovJNyCee-op3LuGoFDf0/view?usp=sharing
In this interview, Lauren Kwedar Cockerell shares more about her Storybrand certification and how this framework leads to better storytelling. She also shares how she has always had a bit of an entrepreneurial mindset, and it seems that her passion for marketing and PR started at a young age. Lauren is President of Kwedar & Co, formerly Kwedar PR, a strategic communications firm in Fort Worth, Texas. She specializes in helping entrepreneurs and non-profit executives grow their organizations through powerful brand messaging, PR and marketing strategies that work, and websites that convert. Lauren is also the Board Chair of the Foundation for the Young Women's Leadership Academy of Fort Worth, empowering the next generation of women leaders. Mentioned in this video: Kwedar & Co (https://www.kwedarco.com/) Storybrand (https://storybrand.com/) Entrepreneurs Organization (https://eofortworth.org) Scaling Up (https://scalingup.com) Traction and EOS (https://www.eosworldwide.com/) YouTube link: https://youtu.be/NctWQTv2JR0 Episode Transcript: https://drive.google.com/file/d/1pt22gi1ESh-ol9UEBLRCGrNGmjoNaDVk/view?usp=sharing