Why do colleges ask, “Why us?” and how do you make your answer stand out? In this episode, Moon Prep counselors Nicole and Amanda break down one of the most important (and tricky) supplemental essays: the “Why School?” essay.

We’ll dive into real examples, from the short and simple (“Why Columbia?”) to the long and layered (“What’s your sense of Duke as a university and community?”). You’ll get practical tips for research - beyond just scrolling rankings - including how to use course catalogs, student clubs, social media, and even YouTube vlogs to discover what really excites you about a school.

Most importantly, we’ll talk about how to go beyond listing facts and instead connect them back to your passions, goals, and experiences.

If you’ve ever felt stuck on how to make your “Why School?” essay feel authentic instead of generic ...