Note sull'episodio
This week, something different. Between the interviews, Steve Moore shares a short briefing on a single development, trend or idea that international companies and health leaders should be paying attention to.
The subject is a shift most international organisations haven't priced in yet. When healthcare companies think about Saudi, they still tend to think through one lens: a very large market. Vision 2030, new hospitals, digital health, privatisation, procurement. The question Steve gets asked, almost without exception, is how do we sell into Saudi Arabia?
That framing is becoming too narrow. Alongside the transformation of its own health system, Saudi Arabia is increasingly participating in global health leadership, in health diplomacy, international research, workforce development and health system cooperation. The most visible signal came in the last few weeks, Dr Hanan Balkhy, WHO Regional Director for the Eastern Mediterranean has been nominated by Saudi Arabia for Director-General of the World Health Organisation. The first Saudi national ever put forward to lead it. And Alfaisal Uni's new Global Health Hub.