LabTalks

di Alkimi Exchange

Stagione 5

LabTalks x UM: Balancing AI and Human Insight in a Data-Driven World

In this episode, we chat with Simon, managing partner from UM, about the critical balance between AI and human creativity in media planning. Discover how human insights add value to data-driven decisions and why relying solely on algorithms can lead to generic content. We also explore UM's Full-Colour Media philosophy, which emphasises using AI to enhance, not replace, creativity. Additionally, we discuss the role of blockchain in providing transparency and trust in digital advertising, ensuring accountability in the supply chain. Join us for a thought-provoking conversation on the future of media planning and the essential role of human ingenuity in a tech-driven world.

S5 · E1

8 nov 2024

28:23

Stagione 4

LabTech: The Role of Validators in Alkimi’s Ecosystem

In this episode of LabTech, we delve into the crucial role of validators in the Alkimi ecosystem. Validators are at the heart of Alkimi's decentralised ad exchange, ensuring transparency, efficiency, and sustainability in the ad supply chain. We discuss how validators validate every ad impression, helping maintain the integrity and decentralisation of the network. Learn about the balance between decentralisation and regulatory compliance, including what data Alkimi commits to the blockchain while safeguarding privacy and confidentiality. We'll also cover what it takes to become a validator, including the requirements and KYC process, and introduce our reward estimator tool designed to help prospective validators and liquidity providers assess their potential returns. Don't miss this comprehensive look at the driving force behind Alkimi’s success and its impact on the blockchain world.

S4 · E8

6 set 2024

25:08

LabTech: Revolutionising AdTech with the AI-Powered DSA and the Reward Estimator

In this episode, Chorley and Chandru explore Alkimi's latest innovations, including the shift from traditional DSPs to our AI-powered DSA. This evolution enhances targeting, bidding, and reporting, making digital advertising more efficient and effective. We also introduce our new Reward Estimator, a tool designed to help users make informed decisions about staking and validating within the Alkimi ecosystem. Additionally, we discuss how these developments will boost publisher revenue through real-time floor-bid strategies and share our plans for future updates, including the rollout of our validator network to decentralise the platform and reduce costs. Tune in to discover how these advancements are set to reshape the future of AdTech.

S4 · E7

20 ago 2024

34:37

LabTech: Updates on Recent Highlights and Events

Hello Alkimists! Chorley and Chandru have been on the move, attending key industry events and expanding our horizons. In this episode, they recap their exciting excursions to Cannes, where they discussed SPO and AI in ad tech, and India, where they connected with our team, hosted our first hackathon and explored new market opportunities. They also cover their experiences at ECC in Brussels and MAD Fest in London, highlighting the unique conversations and innovative strides Alkimi is making. Plus, get a sneak peek at what's ahead on our roadmap, including the highly anticipated DSA launch.

S4 · E5

9 ago 2024

20:14

LabTech: Circulating Supply

Join Mark and Chandru in this episode as they unravel the concept of circulating supply within the cryptocurrency ecosystem. In this episode, circulating supply is discussed both from a crypto and legal perspective. They further explore the terms vesting, vested, allocated, unallocated, locked and unlocked.

S4 · E4

12 lug 2024

20:19

How Alkimi Revolutionises the Legacy Advertising Industry | LabTech Episode 2 Part 2

In part 2 of the second episode of LabTech, we delve into the programmatic ecosystem, examining the technology and roles within the legacy AdTech industry and how Alkimi is revolutionizing it. Join Chandru and Chorley as they discuss the programmatic advertising landscape and Alkimi's unique approach. They explore the ethos and purpose behind Alkimi, addressing key concerns in legacy digital advertising, particularly transparency issues. Join us as we shed light on how Alkimi is setting a new standard in the advertising industry.

S4 · E3

4 giu 2024

45:24

Demystifying Programmatic Advertising & the Legacy AdTech Industry

In the second episode of LabTech, we delve into the fundamentals of programmatic advertising & the legacy AdTech industry. Join Chandru and Chorley as they break down what programmatic advertising is, starting with the role of publishers. They discussed the evolution from traditional ad placements to real-time bidding, detailing how ad units are sold through a complex ecosystem, Supply Side Platforms (SSPs), ad exchanges, and Demand Side Platforms (DSPs), highlighting their significance in the current landscape.

S4 · E2

31 mag 2024

34:20

Exploring Alkimi: Innovations, Insights, and Exciting Updates

In the very first episode of LabTech, we dive into the world of Alkimi and explore the latest innovations happening behind the scenes. Join Chandru and Chorley as they discuss their recent trip to India, where they connected with our team and partners to refine our product and explore new market opportunities. They discussed the role of blockchain in creating a transparent and efficient advertising ecosystem, the transition from nodes to validators, and the benefits for our community. And that's not all! We’re tackling burning questions straight from our listeners and share exciting news about the future of Alkimi Labs. If you have any more questions for LabTech, don't hesitate to drop them in the comments below or join the conversation on Twitter using the hashtag #LabTech .

S4 · E1

17 mag 2024

35:58

Stagione 3

LabTalks x Flight3: Building in Web3 – Challenges, Opportunities & Insights from the CEOs

In this episode, we sit down with Harry Horsfall, the CEO & co-founder of Flight3, a Web3 marketing agency. He reflects on his journey from organising music festivals to diving into the world of Web3. We explore the unique challenges and opportunities in marketing for web3 projects, from go-to-market strategies to community building. Tune in as we discuss the evolution of web3 marketing, the impact of regulatory challenges, and the future of tokenisation in advertising. This episode offers practical takeaways for marketers and entrepreneurs alike, aiming to thrive in the ever-evolving landscape of decentralised technology.

S3 · E17

4 ott 2024

59:52

LabTalks x Kinesso: Programmatic Media, Blockchain's Impact, and the Future of Quality Journalism

In this episode of LabTalks, Ben sits down with Chris Geils, Associate Director at Kinesso UK, to explore the evolving landscape of biddable and addressable media. Chris breaks down how programmatic media has shifted from a focus on automated bidding to audience targeting and why understanding identifiers like first-party data is critical in a cookieless world. We also dive into the role of blockchain in reducing ad emissions, trends shaping digital advertising, and why the best internet is one that is free and ad-funded, allowing everyone access to a wide range of opinions and information while ensuring that content creators are fairly compensated for their work. Tune in to discover how effective media buying can make ads more sustainable and impactful.

S3 · E16

27 set 2024

39:36

2 di 6