

LabTalks Live: Shining the Light on AdTech Transparency
LabTalks di Alkimi Exchange
S3 · E12
10 giu 2024
47:38
Note sull'episodio
LabTalks Live had the pleasure of hosting the panel "Shining a Light on Ad Tech Transparency".
Our panelists included:
James Trott - Senior Director, Global Addressable Media at The Coca-Cola Company
Flaminia Sapori - Marketplace Lead, EMEA at MAGNA Global
Lanre Agbetayo - Executive Director, Audience Solution OMD EMEA
Laurie O'Riordan - Head of Programmatic at Digitas UK
Moderated by Adam Chorley, Co-Founder & COO at Alkimi
The panel dives into the challenges, opportunities, and emerging solutions surrounding transparency, shedding light on the complexities and the need for a more open and equitable ecosystem.
Parole chiave
blockchain
ad tech
advertising
consensus
smartcontracts
web3
crypto
creativeagency
programmaticadvertising
ai
artificial intelligence
nft
security
safety
cookies
bigdata
marketing
media
adtech
pro
carbon
sustainability
b corp
transparency
cocacola
audience
innovation
SPO
good-loop
labtech
SSP
DSP