Entrepreneurship is everywhere online — “Be your own boss.” “Make money while you sleep.” “Escape your 9–5.”

But what does starting a business actually look like in real life?

In this Season 2 premiere of We Thrive Life, Isabelle sits down with Landon Smith, Entrepreneur in Residence at Southern Utah University’s Dixie L. Levitt School of Business, to break down the myths, the hard truths, and the practical realities of building something from scratch.

From scanning $2 law school books to resell on Amazon… to failed niche websites… to real estate investing… to building a multi-year software company — Landon shares what worked, what didn’t, and what aspiring founders actually need to know before jumping in.

If you’ve ever thought:

• “Maybe I should start a business…”
• “Is e ...