New Rules of Business: Leadership, Brand & Building What Lasts | Betsey Locke on We Mean Business
What happens when an accomplished executive brings corporate-level strategy to everyday builders? On this episode of We Mean Business, veteran brand strategist Betsey Locke, President of The Next Rodeo, talks about leading global advertising strategies for financial powerhouses like Citi, Bank of America, HSBC, M&T Bank, and Regions Bank, and how she’s now leveraging modern tech to empower small businesses. Betsey also gets candid about navigating male-dominated corporate environments, normalizing motherhood in leadership, shifting management paradigms toward trust and positivity, and balancing high-stakes career ambitions with a sustainable personal life and a 30+ year marriage. Beyond business, she shares deeply practical lessons on negotiation, brand strategy, AI's role in amplifying human wisdom, and staying grounded in your personal values through every stage of growth. Her message for entrepreneurs is simple but powerful: remember that it’s both a journey and a destination—pursue your boldest goals while treating people right along the way. If you enjoyed the episode, pull up a seat by leaving a comment, share your biggest takeaway, and follow We Mean Business for more conversations about entrepreneurship, brand building, marketing, leadership and growth. Explore The Next Rodeo's creative marketing services: @thenextrodeo on social or www.thenextrodeo.com We Mean Business is an original podcast presented by The Next Rodeo and hosted by Chief Brand Officer Monica Richards. Thank you for pulling up a seat with us!
