Kristin Zhivago has spent decades doing marketing and sales turnarounds for companies ranging from startups to IBM. Her verdict? Most businesses are making promises nobody asked for, and losing customers they never even knew they were losing. In this episode, Kristen and Jackson unpack the three missing ingredients that separate leaders who scale from those who stall: relevance, decisiveness, and embracing humanity authentically. Plus, the two word piece of advice that changed everything for Kristen at age 50.

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0:00 - Introduction & Kristen's background

1:30 - From Silicon Valley agency to revenue strategist

3:30 - The buyer journey: what sellers completely miss

7:00 - Embracing humanity authentically in the age of AI

11:00 - What  ...