Surat touches 9 out of every 10 diamonds in the world. 💎

But touching value is not the same as owning it.

India masters precision.

Others master perception.

A worker earns ₹15,000 shaping a stone

that later sells for ₹40 lakh under a global name.

That gap is not skill.

That gap is power.

For decades, companies like De Beers controlled supply.

Brands like Tiffany & Co. and Cartier controlled desire.

And India stayed in the middle.

Doing the hardest work.

Keeping the smallest share.

But this is shifting.

With hubs like  ...