Some people find the map. I make it.

This is Episode 1 of Unmapped — and before we go anywhere, I need to tell you why I started this.

I've spent my career in the space before the space has a name. Before the category exists. Before the market knows it needs what you're building. I call it mapping unmapped territory — and it's less a skill I developed than an instinct I finally learned to trust.

In this episode, I share the origin of that instinct: where it came from, what it cost me not to listen to it, and why I built a whole philosophy — and now a show — around it.

If you've ever felt like you were ahead of something you couldn't quite explain yet, this one's for you.

Unmapped is for founders, builders, and market makers who are creating the future before it has a name.

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