Unlocalized
One Viral 5M View VIdeo Built Her Agency | Esther Lee + Harris Choe
Following the Rich Dad Poor Dad Framework to Become an Investor and Business Owner | Brian Kim
Landing $100K Deals Growing a Global Media Startup | Hannah Lee
di Brian Shin and Jay Lee
On the fourth episode of the Unlocalized Podcast, Brian and Jay speak with Esther Lee and Harris Choe, a married entrepreneurial couple who share how they built successful businesses by identifying market gaps and leveraging social media. From TV journalism to TikTok virality and gym closets to brick-and-mortar clinics, they discuss their "quality over quantity" approach to scaling and the evolving landscape of content creation. -- Esther Lee Asian Founded: https://instagram.com/asianfounded Dr. Harris Choe: https://instagram.com/dr.harrischoe HYC Physio: https://www.hycphysio.com/ -- Follow us on Instagram: https://instagram.com/unlocalizedpod
In this third episode of the podcast, Brian Kim (Bumzy) shares his non-linear journey from engineering graduate to serial entrepreneur and investor. He discusses his experiences building a dental startup, grinding his way into the crypto industry and a Wall Street hedge fund, and his thesis on AI that led him to invest in physical food and beverage businesses. -- Show Notes 0:00 Introduction and the Cash Flow Quadrant 4:18 First Foray into Food and Beverage 11:15 Building the Family Dental Startup 16:15 Entering the Crypto Space 20:59 The Barcelona Nightclub Cold Approach 25:34 Landing a Wall Street Hedge Fund Job 37:19 The Underdog Mentality and Basketball Scouting 43:45 The AI Tsunami Thesis 50:45 Investing in AI-Resistant Businesses 59:36 Creating Leverage and Final Thoughts -- Follow us on Instagram: https://www.instagram.com/unlocalizedpod/
On the second episode of the Unlocalized Podcast, Brian and Jay interview Hannah Hyo Bin Lee, founder of Holaste and ex global BD at EO Studio, a media startup from Korea with 1.5M+ subscribers across three countries. Hannah talks about how she helped grow EO’s global business in the States through a diversified set of revenue streams including white-labeled content production, sponsored placements, and an online startup school for founders.
Jay Lee reveals how he helped start and build a marketing agency for Korean brands to over $1M within a year and a half. He talks about the early days, scrambling to land their first client, lessons, and how he thinks AI will impact the marketing industry.