In this episode, we test out a more free-flowing format as we dive into the massive global success of Samyang's Buldak ramen. We kick things off with a blind taste test between Buldak and Nongshim's Bokkeummyun before exploring whether Buldak's viral explosion was a calculated strategy or a happy accident. We also discuss the fast-paced nature of food trends, the innovator's dilemma, and what we think might be the next big Korean food craze.