Brian and Jay dive into the explosive growth of Mega Coffee in South Korea and analyze how they turned budget espresso into a half-billion-dollar empire. We break down their franchise wholesale business model and debate whether this hyper-dense, low-cost strategy could successfully translate to the US market.

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Show Notes:

0:00:00 Intro

0:07:31 Mega Coffee Domination

0:09:17 The Cheap Coffee Landscape

0:16:31 The Franchise Wholesaler Model

0:20:50 Why Korea Loves Coffee

0:30:21 Takeout Over Third Place

0:42:37 Mapping the US Market

0:52:12 Analyzing US Demand

1:04:22 The Blank Street Case Study

1:08:30 Korean Brands Expanding Overseas

1:17:06 Debating US Viability

1:25:41 Final Verdict

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