Starting a firm in the middle of uncertainty forces hard decisions, fast learning, and uncomfortable tradeoffs. In this episode, Marie Torossian shares what it was really like to build her firm beginning in 2020, including the challenges of delegation, charging for value, and getting pulled back into the work even after building a team.

Sam, Candy, and Marie talk openly about giving away too much for free, learning buyer psychology the hard way, and how firm owners can reframe team turnover as growth rather than failure. The conversation explores the human side of leadership, the tension between scaling and staying connected to clients, and what it means to build a firm that can hold change without losing its core.

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