From 2015-2020, Rockhurst University (MO):

1. Tuition and fee revenue increased $3M

2. FTE enrollment is up 400 students, so the 2022 enrollment crash has to be significant.

3. 4 and 6-year graduation rates are strong at 56% and 73%, respectively.

4. Admission yield is a strong 30%

5. Their endowment is weak at $38M in 2020 and has been very flat over the past 6 years.

Quick analysis: The article suggests this is a bad confluence of events. I tend to agree. Rockhurst compares favorably to most colleges I review. What concerns me is the $40K to $10M jump. I think somebody at the top screwed something up. It’s possible the 2019 the acquisition of St. Lukes College of Nursing and Health Sciences induced some unanticipated costs that are just now showing up.

Rock ...