How do you go from scaling LinkedIn across Europe to tackling a $264 billion bottleneck in Madison, Wisconsin?

Most founders start small and dream of reaching Big Tech. Kristin Isaac did the exact opposite. After a 20-year career building $15 million businesses from scratch for media and tech giants, Kristin walked away from the corporate safety net to solve a highly specific, massively expensive problem: B2B software engineers wasting up to half their time on customer support tickets. In this episode, we unpack how the playbook for scaling global tech giants translates when building an early-stage startup from absolute zero.

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