In episode two with Rich of Mutant Vinyl Hardcore, we move from origin story into real growth. Rich breaks down what happened after the first Sludge Demon run, how he learned to stretch inventory, price work fairly, and slowly build MVH without pretending success came overnight. We talk about the tension between art and business, why lotteries became necessary, how hate mail accidentally helped inspire Sludge Demon DX, and the hard lessons that came from scaling too fast or making the wrong creative call. This episode is about patience, consistency, surviving mistakes, and what it actually takes to turn obsession into a lasting sofubi brand.

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