Description:

Retail and marketing have evolved more than ever, and Kate Fannin has had a front-row seat to the transformation. From Estee Lauder to Gap to Neiman Marcus, Kate’s career has spanned beauty, consumer behavior, and IT—leading to her latest role in consulting.

Topics Covered:

• The biggest evolution in retail marketing
• Why the customer now drives brand strategy
• How Kate pivoted from marketing to IT & tech
• The importance of return on experience (ROE)
• The future of AI & experiential shopping