What happens when a marketer and a product developer turn a weekly lunch into a blueprint for building great brands? In this inaugural episode of Thursday Lunch, co-hosts Dan Howell and Stephanie Robbins share the story behind their seven-year tradition that inspired a powerful framework for creative collaboration and measurable results.

They introduce The Four Cs: Constraint, Communication, Consensus, and Collaboration. And they explore how these principles drive innovation, strengthen brand integrity, and turn ideas into impact. Through real-world examples like Oreo’s product evolution and the cautionary tale of chocolate Skittles, Dan and Stephanie unpack what it really takes to create products that make intuitive sense to both teams and consumers.

Smart, candid, and a little irreverent, this is where the ...