The Unwritten Rules of Social Capital and Your Social Capital Debt.

- If I do something for you, you generally "owe" me a favor.

- Social capital can be traded for other capital. If you do something for me, I can recompense you in some other way.

(Notice how uncomfortable this quickly becomes. Everybody knows these things, but if you verbalize them then you are seen as cold, calculated, and that you are using people.)

Social Capital Debt

"Everyone subconsciously keeps a tally book (of their social capital debt)"

- We are starved for social capital. We have let our social capital debt build up.

- If you have that debt, your sphere of influence shrinks.