In this episode of Beyond The Scenes, Ayomide and Lara pull back the curtain on one of Nollywood's hottest conversations — film marketing and promotion. From the powerful Alaba Market distributors who once controlled the entire industry, to TikTok dances and Netflix deals, the game has completely changed. But has it changed for the better?

The hosts tackle the trending debate around actors being asked to dance on social media to promote films, whether that crosses a line, and what the contract really says. They break down why Funke Akindele is one of the smartest businesswomen in Nollywood, how the algorithm has replaced the old gatekeepers, and whether good marketing can actually sell a bad film.

The episode closes with a fiery Netflix vs YouTube debate — which platform is really winning Nollywood, and where should filmmakers be drop ...