Note sull'episodio

Your message might be clear.

Your offer might be strong.

Your design might look polished.

But if people don’t see themselves in it, they move on.

In this episode, we talk about the science of self-relevance. Why the brain filter most messages out. And what makes someone stop and think. This is for me.

You will learn:

The difference between using someone’s data and actually understanding their situation
Why “Hi [First Name]” is not enough
How brands accidentally trigger distrust by getting the detail right but the intent wrong

Then we move beyond copy.

Self-relevance is not just what you say. It shows up in your UX, your onboarding, your offers, and every decision pathway you design.

We unpack where businesses get this wrong. From generic homepages and feature-led product pages to onboarding flows that ask questions but ignore the answers.

And most importantly, we show you how to fix it.

Because when people feel understood, they do not hesitate. They disappear.