Jackie Kuiper is a lawyer, yogi and self-described introvert who co-founded The Founders Office after spending years watching founders make the same avoidable mistake: building something valuable, then discovering too late that it couldn't sell without them.

In this conversation, we explore why 80% of businesses never transfer, what it really means when a founder is the business and how de-risking your structure rather than growing your revenue, can be the thing that doubles your exit multiple. Jackie also walks through a case that will make you think twice: a contract clause that would have purchased a creator's knowledge and know-how outright, effectively ending his ability to build a future career.

Today’s conversation is a legal strategy conversation as well as a human one.

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