Don’t Just Survive the Tariffs—Turn Them Into Your Competitive Edge

Tariffs are back in the headlines—and hitting the trades hard. But instead of panicking, what if you used them to win? In this episode, Patrick Somers and guest co-host Tanya Priest (a $2M HVAC sales producer) dig into how the latest round of tariff surcharges can actually become your secret weapon.

From pricing strategy to customer communication and operational leanness, Patrick outlines how General Air Conditioning & Plumbing is flipping a challenge into a growth move—and how you can, too.

✔ How to talk about tariffs without triggering customers

✔ When to absorb the cost—and when to pass it on

✔ The mindset shift that separates winners from whiners

✔ Why transparency + promotion beats silence every t ...