In telemarketing and lead development, storytelling happens live, unscripted, and often in the first 10–30 seconds of a phone call. While many people think of storytelling as something that happens in books, speeches, or marketing campaigns, a world of call centers proves otherwise. In this episode of The Starfish Storytellers, we sit down with Ceri Ruenheck, President of IT’S YOUR CALL, a B2B telemarketing services company with more than 30 years of experience helping companies turn conversations into opportunities. In this conversation, Ceri shares insights into:

• How storytelling happens in real-time conversations

• What determines whether someone stays on the line or hangs up

• The role of trust in business communication

• How call guides can support natural, human convers ...